SAN MATEO, Calif.--(BUSINESS WIRE)--Jun. 17, 2009-- Keynote Systems (Nasdaq:KEYN), the global leader in on-demand mobile and Internet test & measurement solutions for continuously improving the online experience, today announced Mobile Competitive Monitoring & Analysis (MCMA), a new subscription-based service that benchmarks the performance of your mobile services, including SMS, MMS, Data Throughput, WAP and streaming, against your competitors.

Keynote MCMA helps wireless carriers, aggregators, infrastructure providers and enterprise companies stay ahead of the mobile curve by allowing them to establish performance standards. With MCMA they can take immediate remedial action to always stay ahead of the competition. MCMA underscores Keynote’s commitment to bring its mobile test & measurement customers the leading solutions for managing and improving the mobile experience of end users.

“In the mobile world, establishing and maintaining the highest standards of service performance is of paramount importance in building and retaining customer loyalty,” said Vik Chaudhary, vice president of product management and corporate development. “Keynote Mobile Competitive Monitoring & Analysis delivers unmatched insight into the mobile performance issues and trends of the popular mobile data services that matter today and those that will drive revenue growth in the future.”

Keynote Mobile Competitive Monitoring & Analysis (MCMA) is ideal for customers requiring a panoramic view of the mobile landscape including the strengths and weaknesses of the competition. MCMA provides valuable perspective with 24/7 performance and reliability data allowing wireless carriers, aggregators, infrastructure providers and enterprise companies to maintain service levels that their customers and partners expect. MCMA is expressly designed to bring customers precise and accurate mobile performance data from the end user perspective.

Product Details, Pricing & Availability

Keynote's global on-demand test and measurement network, the largest in the world, collects the data that goes into every MCMA report. Keynote’s consulting team then analyzes the data and creates clear and concise summary reports for each customer. Keynote consultants help customers interpret the data and are available to provide recommendations on how to achieve service level standards.

The following MCMA packages are immediately available on a monthly subscription basis (pricing starts at approximately $10k per month, but varies depending on the level of monthly reporting and analysis required by the customer):

• Intra-carrier SMS -- ongoing performance data and analysis for SMS messages initiated and terminated on mobile devices of the same carrier.
• Inter-carrier SMS -- ongoing performance data and analysis for SMS messages initiated by a mobile device on one mobile carrier and terminated on a different carrier network.
• Intra-carrier MMS -- ongoing performance data and analysis for multimedia messages initiated and terminated on mobile devices of the same carrier.
• Inter-carrier MMS -- ongoing performance data and analysis for MMS messages initiated by a mobile device on one carrier and terminated on a different carrier network.
• Data Throughput -- insight into the fluctuations of uplink and downlink throughput on 3G networks, as captured over air cards.
• WAP -- performance data and analysis of top WAP sites.
• Streaming -- in-depth perspective into the performance of streaming services on mobile devices across different carrier networks.

Once an MCMA package is selected, Keynote consultants guide customers through customized monthly reporting that trends KPI's and analyzes data variability and consistency results. The trend analysis and troubleshooting capabilities of a monthly MCMA subscription allow customers to resolve issues and reduce customer impact. Finally, Keynote MCMA provides real-time access to selected data with around-the-clock viewing in the user-friendly MyKeynote portal.

Keynote’s global test & monitoring network provides unsurpassed reach and accuracy for collecting MCMA data for messaging (SMS and MMS), WAP, streaming and data throughput using real devices, and proprietary software running wireless modems and aircards connected to the live mobile networks of AT&T, Verizon, Sprint and T-Mobile. Keynote MCMA collects data on 3G, EDGE and 1xRTT networks.

Additionally, Keynote MCMA provides geographical diversity by gathering mobile performance measurements in multiple markets: San Diego, Chicago, Dallas, New York, Los Angeles, Orlando and Seattle.

About Keynote

Keynote Systems (Nasdaq “KEYN”) is the global leader in on-demand test & measurement solutions for continuously improving the online experience. For over a decade, Keynote has been providing measurement data and testing capabilities that allow companies to understand and improve their customers’ online and mobile experience. Keynote has four test and measurement businesses: Web performance, mobile quality, streaming & VoIP, and customer experience/UX.

Known as The Mobile and Internet Performance Authority™, Keynote has a market-leading infrastructure of over 3,000 measurement computers and mobile devices in over 240 locations around the world. Keynote’s 2,800 customers represent top Internet and mobile companies including American Express, Dell, Disney, eBay, E*TRADE, Expedia, Microsoft, SonyEricsson, Sprint, T-Mobile, Verizon, Vodafone and YouTube.

Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at www.keynote.com or by phone in the U.S. at 1-800-KEYNOTE.

Keynote®, DataPulse®, CustomerScope®, Keynote CE Rankings®, Keynote Customer Experience Rankings®, Perspective®, Keynote Red Alert®, Keynote Traffic Perspective®, Keynote WebEffective®, The Internet Performance Authority®, MyKeynote® , SIGOS®, SITE®, Keynote™, The Mobile & Internet Performance Authority™ and Keynote FlexUse™ are trademarks or registered trademarks of Keynote Systems, Inc. in the United States and/or other countries. All other trademarks are the property of their respective owners. © 2009 Keynote Systems, Inc.

Source: Keynote Systems, Inc.

Keynote Systems, Inc.
Dan Berkowitz, 650-403-3305
dberkowitz@keynote.com