-- New Service Gives Wireless Carriers, Aggregators, Infrastructure Providers and Enterprise Companies Deep Insight into Performance Standards for SMS, MMS, Data Throughput, WAP and Streaming
-- Benchmark Mobile Quality Against Competitors; Meet Industry Standards; Take Action Needed to Stay Ahead of the Curve
SAN MATEO, Calif.--(BUSINESS WIRE)--Jun. 17, 2009--
Keynote Systems (Nasdaq:KEYN), the global leader in on-demand
mobile and Internet test & measurement solutions for
the online experience, today announced Mobile
Competitive Monitoring & Analysis (MCMA), a new
subscription-based service that benchmarks the performance of your
mobile services, including SMS, MMS, Data Throughput, WAP and streaming,
against your competitors.
Keynote MCMA helps wireless carriers, aggregators, infrastructure
providers and enterprise companies stay ahead of the mobile curve by
allowing them to establish performance standards. With MCMA they can
take immediate remedial action to always stay ahead of the competition.
MCMA underscores Keynote’s commitment to bring its mobile
test & measurement customers the leading solutions for managing
and improving the mobile experience of end users.
“In the mobile world, establishing and maintaining the highest standards
of service performance is of paramount importance in building and
retaining customer loyalty,” said Vik Chaudhary, vice president of
product management and corporate development. “Keynote Mobile
Competitive Monitoring & Analysis delivers unmatched insight into the
mobile performance issues and trends of the popular mobile data services
that matter today and those that will drive revenue growth in the
Competitive Monitoring & Analysis (MCMA) is ideal for customers
requiring a panoramic view of the mobile landscape including the
strengths and weaknesses of the competition. MCMA provides valuable
perspective with 24/7 performance and reliability data allowing wireless
carriers, aggregators, infrastructure providers and enterprise companies
to maintain service levels that their customers and partners expect.
MCMA is expressly designed to bring customers precise and accurate
mobile performance data from the end user perspective.
Product Details, Pricing & Availability
Keynote's global on-demand test and measurement network, the largest in
the world, collects the data that goes into every MCMA report. Keynote’s
consulting team then analyzes the data and creates clear and concise
summary reports for each customer. Keynote consultants help customers
interpret the data and are available to provide recommendations on how
to achieve service level standards.
The following MCMA packages are immediately available on a monthly
subscription basis (pricing starts at approximately $10k per month, but
varies depending on the level of monthly reporting and analysis required
by the customer):
Intra-carrier SMS -- ongoing performance data and analysis for SMS
messages initiated and terminated on mobile devices of the same
Inter-carrier SMS -- ongoing performance data and analysis for SMS
messages initiated by a mobile device on one mobile carrier and
terminated on a different carrier network.
Intra-carrier MMS -- ongoing performance data and analysis for
multimedia messages initiated and terminated on mobile devices of the
Inter-carrier MMS -- ongoing performance data and analysis for MMS
messages initiated by a mobile device on one carrier and terminated on
a different carrier network.
Data Throughput -- insight into the fluctuations of uplink and
downlink throughput on 3G networks, as captured over air cards.
WAP -- performance data and analysis of top WAP sites.
Streaming -- in-depth perspective into the performance of streaming
services on mobile devices across different carrier networks.
Once an MCMA package is selected, Keynote consultants guide customers
through customized monthly reporting that trends KPI's and analyzes data
variability and consistency results. The trend analysis and
troubleshooting capabilities of a monthly MCMA subscription allow
customers to resolve issues and reduce customer impact. Finally, Keynote
MCMA provides real-time access to selected data with around-the-clock
viewing in the user-friendly MyKeynote portal.
Keynote’s global test & monitoring network provides
unsurpassed reach and accuracy for collecting MCMA data for
messaging (SMS and MMS), WAP, streaming and data throughput using real
devices, and proprietary software running wireless modems and aircards
connected to the live mobile networks of AT&T, Verizon, Sprint and
T-Mobile. Keynote MCMA collects data on 3G, EDGE and 1xRTT networks.
MCMA provides geographical diversity by gathering mobile performance
measurements in multiple markets: San Diego, Chicago, Dallas, New York,
Los Angeles, Orlando and Seattle.
Keynote Systems (Nasdaq “KEYN”) is the global leader in on-demand test &
measurement solutions for continuously improving the online experience.
For over a decade, Keynote has been providing measurement data and
testing capabilities that allow companies to understand and improve
their customers’ online and mobile experience. Keynote has four test and
measurement businesses: Web performance, mobile quality, streaming &
VoIP, and customer experience/UX.
Known as The Mobile and Internet Performance Authority™, Keynote has a
market-leading infrastructure of over 3,000 measurement computers and
mobile devices in over 240 locations around the world. Keynote’s 2,800
customers represent top Internet and mobile companies including American
Express, Dell, Disney, eBay, E*TRADE, Expedia, Microsoft, SonyEricsson,
Sprint, T-Mobile, Verizon, Vodafone and YouTube.
Keynote Systems, Inc. is headquartered in San Mateo, California and can
be reached at www.keynote.com
or by phone in the U.S. at 1-800-KEYNOTE.
Keynote®, DataPulse®, CustomerScope®, Keynote CE Rankings®, Keynote
Customer Experience Rankings®, Perspective®, Keynote Red Alert®, Keynote
Traffic Perspective®, Keynote WebEffective®, The Internet Performance
Authority®, MyKeynote® , SIGOS®, SITE®, Keynote™, The Mobile & Internet
Performance Authority™ and Keynote FlexUse™ are trademarks or registered
trademarks of Keynote Systems, Inc. in the United States and/or other
countries. All other trademarks are the property of their respective
owners. © 2009 Keynote Systems, Inc.
Source: Keynote Systems, Inc.
Keynote Systems, Inc.
Dan Berkowitz, 650-403-3305