Keynote Systems' Web Transaction Performance Indices an Early Indicator
- Media Can Register to Receive Keynote's Market Leading 2009 Online Holiday Retail Performance Index on Weekly Basis Now Through Christmas
- Hard Data, Analysis and Media Briefings Available on Black Friday, Cyber Monday and Throughout the 2009 Online Holiday Shopping Season
- Keynote Monitoring the Performance and Reliability of Leading Apparel, Books and Music, and Electronic Retailer Web Sites
SAN MATEO, Calif., Nov 17, 2009 (BUSINESS WIRE) -- Keynote
Competitive Research, the industry research group of Keynote(R)
Systems (Nasdaq:KEYN), the global leader in on-demand mobile and Internet
test & measurement solutions for continuously improving the online
experience, today announced that as the nation slowly moves out of
its deepest recession in decades it will be monitoring the performance
of leading online retailers during the upcoming critical 2009 online
holiday shopping season. Keynote, as it has for over a decade, will be
making itself readily available to media on Black Friday, Cyber Monday
and through the Christmas season for reporting on the speed and
reliability of leading online holiday shopping sites. Media should
register to receive Keynote's 2009 Online Holiday Performance Indices on
a weekly basis during the entire holiday season at: http://offers.keynote.com/go/keynote/hg2009_indices
Keynote's market-leading online retail transaction performance indices
are an early indicator for how well sites might be able to stand up
flash crowds that typically swamp sites during the holidays.
"With the general economic situation, every dollar counts more than ever
in the online retail environment," said Ben Rushlo, director of
competitive research at Keynote. "At the same time, retailers continue
to push the technical envelope with interactive technologies and
increased complexity. This mix, of increased complexity and the chasing
of fewer dollars online requires that the site perform flawlessly. We
are already seeing sites struggling leading up to the holidays and our
predication is that many sites will flounder as the demands of the
holiday season exert excessive pressure on some already unstable sites.
This season will likely separate the outstanding sites from the 'also
rans' in a way we have never seen before and consumers will judge these
sites' performance with their dollars."
Here are the results for the first week of November:
Keynote Competitive Research Apparel Retailer Index:
Keynote Competitive Research Books-Music-Video Retailer Index:
Keynote Competitive Research Electronics Retailer Index:
Keynote's reporting, based on The
Keynote Retail Transaction Performance Indices, comprised of leading
online shopping sites across apparel, electronics, and books and music,
sets a standard for retailers to measure acceptable performance against.
The Keynote Retail Transaction Performance Indices measure and benchmark
the performance for an online shopping transaction for each leading
retail site, including product search, shopping cart and checkout
Keynote provides the industry's fastest and most reliable monitoring
capabilities; the data used to create Keynote's indices is collected in
real time on an hourly basis from 10 cities across the U.S., providing
an up-to-the-minute barometer of online consumer experience throughout
the 2008 holiday shopping season. The index data is collected using Transaction
Perspective(R), Keynote's market-leading Web site performance
measurement and monitoring service.
Further information on the Keynote Retail Performance Indices is
available online at:
Sites Included on Keynote's Retail Web Transaction Performance Indices
Apparel sites on Keynote's retail indices include: Amazon, Apple Store,
Best Buy, CDW, Dell, HP, Newegg, Office Depot, Office Max, Overstock,
Sony Style, Staples, Toys R Us, Walmart
Books and music sites on Keynote's retail indices include: Abercrombie &
Fitch, Eddie Bauer, Foot Locker, J Crew, JC Penney, Kohls, Macy's,
Neiman Marcus, Nordstrom, Saks Fifth Avenue, Sears, Victoria's Secret,
Electronics sites on Keynote's retail indices include: Abe Books,
Amazon, Barnes & Noble, Blockbuster, Borders, Overstock, Scholastic,
Target, Tower Records, Walmart
Keynote Systems (NASDAQ:KEYN) is the global leader in on-demand test &
measurement solutions for continuously improving the online experience.
For over a decade, Keynote has been providing measurement data and
testing capabilities that allow companies to understand and improve
their customers' online and mobile experience. Keynote has four test and
measurement businesses: Web performance, mobile quality, streaming &
VoIP and customer experience/UX.
Known as The Mobile and Internet Performance Authority(TM), Keynote has a
market-leading infrastructure of 3,000 measurement computers and mobile
devices in over 240 locations around the world. Keynote's 2,800
customers represent top Internet and mobile companies including American
Express, Disney, eBay, E*TRADE, Expedia, Microsoft, SonyEricsson,
Sprint, T-Mobile, Verizon, Vodafone and YouTube.
Keynote Systems, Inc. is headquartered in San Mateo, California and can
be reached at www.keynote.com
or by phone in the U.S. at 1-800-KEYNOTE.
Keynote(R), DataPulse(R), CustomerScope(R), Keynote CE Rankings(R), Keynote
Customer Experience Rankings(R), Perspective(R), Keynote Red Alert(R), Keynote
Traffic Perspective(R), Keynote WebEffective(R), The Internet Performance
Authority(R), MyKeynote(R) , SIGOS(R), SITE(R), Keynote(TM), The Mobile & Internet
Performance Authority(TM), Screen Sensing Technology and Keynote FlexUse(TM)
are trademarks or registered trademarks of Keynote Systems, Inc. in the
United States and/or other countries. All other trademarks are the
property of their respective owners. © 2009 Keynote Systems, Inc.
SOURCE: Keynote Systems, Inc.
Keynote Systems, Inc.
Dan Berkowitz, (650) 403-3305