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| Best & Worst of Canada's Banking Web Sites Revealed by Keynote Systems -- Most Comprehensive Study Ever Done |
| First-of-Its Kind Study Interacts with Real Online Users and Measures Actual Site Performance -- Takes the Guesswork Out of What Makes Sites Effective, Responsive and Reliable With 1,750 Live User Tests and 14,000 Technical Measurements Keynote Answers the Question: How Effective, Responsive and Reliable are Canadian Banking Sites, and What Can Banks Do to Improve Them? Study Enables Business and IT Operations Managers to Prioritize What Will Most Improve Site Effectiveness and Performance President's Choice Financial Provides the Most effective Overall Customer Experience; Scotiabank is Tops for Site Responsiveness while National Bank of Canada Sets the Standard for Site Reliability Site Organization, Help and Support are the Most Important 'Brand Drivers' Accounts Offering Interest Are Largest 'Acquisition Drivers' Sites Vary Widely in Both Reliability and Responsiveness SAN MATEO, Calif., Nov 19, 2009 (BUSINESS WIRE) -- Keynote Competitive Research, the industry research group of Keynote(R) Systems (Nasdaq:KEYN), the global leader in on-demand mobile and Internet test & measurement solutions for continuously improving the online experience, today announced its entry into Canada with the Keynote Competitive Research Study for Canadian Banking Prospects. For this 'first ever' study of leading Canadian banking Web sites, Keynote observed and interviewed an unprecedented 1,750 prospective banking customers as they interacted with a total of 7 sites: BMO Bank of Montreal, CIBC, National Bank of Canada, President's Choice Financial, RBC Royal Bank., Scotiabank, and TD Canada Trust. While conducting these user sessions, Keynote performed 2,000 instances of a representative banking transaction on each site, for a total of 14,000 transactions, from 4 cities in Canada: Montreal, Toronto, Calgary and Vancouver. Keynote sent 250 online users to each bank's Web site, each a Canadian adult not already a customer of that bank. The users started the process of opening the account online, learned about the bank's commitment to privacy and security and evaluated the site's customer support. Concurrently, Keynote performance testing agents (also known as 'Keynote measurement computers'), across Canada measured a typical online banking transaction of visiting the homepage, finding a checquing account, reviewing that checquing account and starting the application process. Note to media: To receive the complete four page press release email Dan Berkowitz at: dberkowitz@keynote.com or call him in the US at: (650) 403-3305.
SOURCE: Keynote Systems
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