-- Connected and Mobile Website Speed and Reliability Will be of
Pivotal Importance during the 2011 Online Holiday Shopping Season
-- 60 Million Consumers to Shop via Mobile over Thanksgiving Weekend;
Biggest Season Yet
-- Over $40 Billion Expected in Ecommerce Sales This Holiday Season
-- Keynote Will Closely Monitor the Speed and Reliability of Leading
Retail Web and Mobile Sites Beginning Black Friday, Cyber Monday and All
SAN MATEO, Calif.--(BUSINESS WIRE)--Nov. 18, 2011--
® Systems (NASDAQ:KEYN), the global leader in Internet
and mobile cloud monitoring and testing, today announced that it
will closely monitor the speed and reliability of Web and mobile sites
of leading retailers on Black Friday, Cyber Monday and throughout the
2011 holiday season. With U.S. economic conditions weak and as some
leading retailers announced that they will open their doors on
Thanksgiving Day this year, the online competition for tight consumer
dollars will be sharper than ever. A slow or non-performing Web or
mobile site can easily mean tens of millions of dollars in lost business
with consumers taking their online dollars elsewhere.
And this year mobile Websites are expected to be under more pressure
than ever before to perform fast and reliably given a new report from InMobi
which reports that Black Friday and Cyber Monday will see an estimated
60 million consumers using their mobile devices to shop, research
purchases or seek retail information.
Media and analysts interested in receiving regular updates regarding how
popular Web and mobile e-commerce sites perform during this period of
time and/or to schedule an interview on Black Friday, during the weekend
and/or on Cyber Monday should e-mail their request to Dan Berkowitz at email@example.com
and to Ronjini Mukhopadhyay at firstname.lastname@example.org.
Data for Keynote’s reporting on Web and mobile site speed and
reliability is collected using the company’s market-leading Keynote
Transaction Perspective® and Keynote
Mobile Web Perspective® services, respectively.
The basis for Keynote’s reporting on site performance to media and
analysts during the 2011 online holiday shopping season is based on its
24/7 connected retail indices:
And its mobile commerce retail index:
Follow Keynote on Twitter at: www.twitter.com/KeynoteSystems
About Keynote Systems
Keynote Systems, Inc., (NASDAQ:KEYN) is the global leader in Internet
and mobile cloud monitoring and testing. Keynote maintains the world’s
largest on-demand performance monitoring and testing infrastructure for
web and mobile sites comprised of over 4,000 measurement computers and
mobile devices in over 275 locations around the world that enable
companies to continuously improve the online and mobile experience.
Known as ‘The Mobile and Internet Performance Authority™, Keynote offers
three market-leading product platforms:
Perspective® provides on-demand performance monitoring for
enterprise web and mobile sites including online portals, e-commerce
sites and B2B sites. Over 2,000 customers rely on Keynote Perspective
services to know precisely how their websites, content, and applications
perform on actual browsers, networks, and mobile devices.
DeviceAnywhere™ is an enterprise-class, cloud-based, mobile
application lifecycle management (ALM) testing & quality assurance
platform. It is used by over 1,000 mobile developers and enterprises to
deliver mobile applications, content and services faster while reducing
downtime and testing costs.
SIGOS™ offers active end-to-end Quality of Service (QoS) testing
and monitoring solutions for mobile, fixed and VoIP communications. Its
SITE and Global Roamer products are used by over 200 network operators,
content providers, carriers and regulators in over 100 countries
Keynote's 4,000 customers represent top Internet and mobile companies
and include American Express, AT&T, Disney, eBay, E*TRADE, Expedia,
Google, Microsoft, SonyEricsson, T-Mobile and Vodafone. Keynote Systems
is headquartered in San Mateo, California and can be reached at http://www.keynote.com/
or by phone in the U.S. at 1-800-KEYNOTE.
Keynote®, DataPulse®, CustomerScope®, Keynote CE Rankings®, Keynote
Customer Experience Rankings®, Perspective®, Keynote Red Alert®, Keynote
Traffic Perspective®, Keynote WebEffective®, The Internet Performance
Authority®, MyKeynote® , SIGOS®, SITE®, Keynote™, The Mobile & Internet
Performance Authority™ and Keynote FlexUse™ are trademarks or registered
trademarks of Keynote Systems, Inc. in the United States and/or other
countries. All other trademarks are the property of their respective
owners. © 2011 Keynote Systems, Inc.
Source: Keynote Systems, Inc.
Dan Berkowitz, (650) 403-3305
Mukhopadhyay, (949) 295-9779