-- Holiday Shopping Season Heats Up Online, As Keynote Continues
to Monitor Leading Online Retail Sites for Performance, Speed
-- Keynote Online Holiday Shopping Indices Examine Leading
Apparel, Electronics and Books & Music Sites
SAN MATEO, Calif.--(BUSINESS WIRE)--Nov. 27, 2006--Keynote
Competitive Research, the industry analysis group of Keynote Systems
(Nasdaq: KEYN), reported that, as of 6:00 p.m. Eastern Time today,
online shoppers generally experienced no performance issues from
online retail Web sites following a very bumpy Black Friday for a few
well-known retailers. While Black Friday is considered one of the
busiest shopping days of the year in shopping malls across America,
Internet analysts often point to the week following Thanksgiving, and
particularly "Cyber-Monday" as among the busiest online shopping days
of the season as consumers return to work in the holiday spirit and
use the faster Internet connections of their office computers for
holiday browsing and shopping.
Despite the anticipated traffic, Keynote, which measures and
monitors performance of the leading retail Web sites, reported no
major site outages or slowdowns which can impact online searches and
purchases. Keynote had reported several sites as having significant
performance problems on Black Friday (November 24th).
"In terms of what we are seeing on Cyber Monday, almost all of the
major online retailers are performing very well. There have been no
major issues, outages or slowdowns so far today, which is in stark
contrast to what we saw on Black Friday. Cyber Monday is shaping up to
be a much less volatile day," said Ben Rushlo, senior manager of
competitive research at Keynote.
Keynote uses its Transaction Perspective(R) 7.0 Web site
performance measurement and monitoring service to collect data from
30+ leading retail sites to provide updates on the retail industry's
performance over the holiday season. Keynote collects hundreds of data
points from each site on a hourly basis and from 10 cities across the
U.S., providing an up-to-the-minute barometer of online consumer
experience. Keynote has announced that it will continue to monitor
online retail performance and be available to media for analysis and
commentary over the course of the holiday season.
On Black Friday, Keynote's monitoring determined that several
leading retailers experienced major outages, including more than 10
hours of downtime on the Wal-Mart Web site. Visitors to the sites
recording such downtime or slowdowns would have received error
messages or experienced significant slowdowns, with pages taking up to
8 times longer to download than normal. Slowdowns most typically
affect the online search process or checkout process.
Wal-Mart.com had the most serious issues so far this holiday
season, when their site experienced severe slowdowns beginning at 4:30
a.m. Eastern Time on Black Friday. The site eventually became
unavailable to the majority of users, with normal performance not
being re-established until 2:30 p.m. Eastern Time. Macys.com also had
a severe degradation in performance beginning at 5:00 a.m. Eastern
Time on Black Friday, with normal performance restored at 2:00 p.m.
Keynote said it noted a spike in demand for the Amazon.com site
driven by "flash traffic" to the site shortly after the online
retailer announced a promotion for the sale of XBOX 360 on Thursday,
Thanksgiving evening. However, Keynote reported that Amazon.com has
performed exceedingly well in terms of performance - the speed and
reliability of its site - over the course, so far, of the holiday
"Amazon.com has been virtually perfect over the last few days,
with no performance slowdowns and only a small period of performance
stress when the XBOX 360 promotion was occurring," said Rushlo.
"Amazon.com was clearly ready for the holiday rush."
Keynote also noted that traditional retail companies seemed to be
performing on par with the pure online retailers (or "e-tailers") in
terms of service level performance.
"For most online retailers it has been smooth sailing, but for
those few with problems, they were among the most significant
performance issues we have seen this year," said Rushlo. "Although
many consumers may not have directly experienced outages or slowdowns,
retailers need to be vigilant because online shoppers are savvier than
ever and any negative experience on a site can directly impact their
likelihood to purchase."
Keynote's 2006 Online Holiday Shopping Indices are available for
purchase. For more information on purchasing the indices please call 1
(800) KEYNOTE (539-6683).
Sites on Keynote's apparel index include: Abercrombie & Fitch
(NYSE: ANF); Eddie Bauer (Nasdaq: EBHI); Foot Locker (NYSE: FL); Gap
(NYSE: GPS); JC Penney (NYSE: JCP); JCrew; Macy's (Federated
Department Stores, NYSE: FD); Neiman Marcus; Nordstrom (NYSE: JWN);
Saks Fifth Avenue (NYSE: SKS); Sears (Nasdaq: SHLD); Zappos.
Sites on Keynote's books & music index include: AbeBooks.com;
Amazon.com (Nasdaq: AMZN); Barnes & Noble (NYSE: BKS); Borders (NYSE:
BGP); Buy.com; Overstock.com (Nasdaq: OSTK); Target (NYSE: TGT);
Wal-Mart (NYSE: WMT).
Sites on Keynote's electronics index include: Amazon.com (Nasdaq:
AMZN); Best Buy (NYSE: BBY); Buy.com; CDW (Nasdaq: CDWC); Circuit City
(NYSE: CC); Dell (Nasdaq: DELL); Office Depot (NYSE: ODP); OfficeMax
(NYSE: OMX); Overstock.com (Nasdaq: OSTK); Staples (Nasdaq: SPLS);
Toys R Us (NYSE: XKE); Wal-Mart (NYSE: WMT).
Information regarding the methodology behind Keynote's Web
performance indices can be found at:
html (Due to its length, this URL may need to be copied/pasted into
your Internet browser's address field. Remove the extra space if one
For general information on Keynote's Web performance indices view:
About Keynote Competitive Research
Keynote Competitive Research is the industry analysis group within
Keynote that produces Web performance indices and ranking studies of
Web site performance in the areas of service levels
(responsiveness/reliability), customer experience and best practices
implementation. The studies and indices produced are all available for
Keynote Competitive Research provides deep insights into an
industry's online best practices and how a particular Web site's
customer experiences and performance levels compare to key
competitors. Keynote uses the world's largest Internet test &
measurement network and one of the most representative panels of
Internet users to deliver data and insights on the end user
experience. Keynote Competitive Research provides an online business
with an in-depth understanding of its customers, competitors and
markets. It helps an online business to determine the best strategies
for gaining a competitive edge and accomplishing business goals.
Keynote Systems (Nasdaq "KEYN") is the global leader in test &
measurement solutions that improve mobile communications and online
business performance. As an independent and trusted third-party,
Keynote provides IT and marketing executives with an unbiased view
into their Internet services from around the world. For over a decade,
we have been providing measurement data and testing capabilities that
allow companies to understand and improve their customer's online and
mobile experience. Keynote has four test and measurement businesses:
Web performance, mobile quality, streaming & VoIP, and customer
experience/UX. In addition, our industry analysis group called Keynote
Competitive Research publishes proprietary studies measuring customer
experience and service levels across a wide range of industries.
Known as The Mobile and Internet Performance Authority(TM),
Keynote has a market-leading infrastructure of 2,400 measurement
computers and mobile devices in over 240 locations around the world.
Keynote also maintains one of the most representative panels of online
users consisting of 160,000 consumers. Our on-demand, hassle-free
infrastructure allows businesses to access services they need, when
they need them to pinpoint and fix mobile quality and Internet
problems before they impact customers.
We help over 2,600 corporate customers become "the best of the
best" by helping them improve online business performance and mobile
communications quality. Our customers represent top Internet and
mobile companies including American Express, BP, Caterpillar, Dell,
Disney, eBay, ESPN Mobile, E*TRADE, Expedia, FedEx, Microsoft,
SonyEricsson, Sprint, T-Mobile, Verizon and Vodafone.
Keynote Systems, Inc. is headquartered in San Mateo, California
and can be reached at www.keynote.com or by phone in the U.S. at (650)
Keynote, The Internet Performance Authority and Perspective are
registered trademarks and The Mobile and Internet Performance
Authority and True Experience are trademarks of Keynote Systems, Inc.
Other trademarks are the property of their respective owners. (C) 2006
Keynote Systems, Inc.
Dan Berkowitz, 650-403-3305 (Media)
Dan Cahill, 415-552-3999 (Media)
SOURCE: Keynote Systems, Inc.