-- Carol Farnsworth, Keynote's Strategic Marketing Director, to Present: "Increase Conversion Rates by Improving Customer Experience"
-- Session to be Held on Thursday, June 14 at 11:30 A.M. in the Toscana Room at the Venetian Hotel in Las VegasSAN MATEO, Calif., Jun 11, 2007 (BUSINESS WIRE) -- Keynote (Nasdaq:KEYN), the global leader in Internet and mobile
test and measurement services, today announced that Carol Farnsworth,
Keynote's strategic marketing director, will present her recent
research findings in a presentation entitled, "Increase Conversion
Rates by Improving Online Customer Experience." The 2007 BMA Annual
Conference offers business marketers new ideas and best practices on
multiple fronts -- product management, channel management and
optimization, pricing, and marcom to name a few -- with the ultimate
goal of helping each attendee become agents of change who can perform
at the highest levels. The session, part of the
Acquisition/Interactive track, will be held from 11:30 a.m. -12:30
p.m. on Thursday, June 13 in Toscana 3701-5 & 9-10 at the Venetian
Hotel in Las Vegas, Nevada.
Ms. Farnsworth will present the findings of online customer
experience research that she and her team recently conducted on
companies representing a number of industries. The session will
demonstrate the importance of customer research to identify strengths
and weaknesses of Web sites and how conversion rates can be increased
by implementing site changes in response to such customer research.
The presentation will cover the demanding nature of today's online
consumer, and the power and utility derived from accurately monitoring
customers' needs. Attendees will also be briefed on the unique and
innovative nature of the research tools employed by Keynote to the
benefit of its customers.
About Keynote's Carol Farnsworth
Carol Farnsworth, Keynote's Strategic Marketing Director, has been
conducting usability research for more than 10 years. Recently, her
research has been focused on quantitative/qualitative usability
research on web sites. Carol brings years of customer interface design
and customer experience research and evaluation to the Keynote team.
Prior to joining Keynote, Carol taught usability methods and testing
courses at Stanford University and served as a faculty member in the
university's Information/Web Technology department. She holds
professional affiliations with the Usability Professionals
Association, Bay CHI, and the Society for Technical Communication and
Carol is widely recognized as an expert in her field and recently
contributed a chapter entitled "Aikot Corporation: A Case Study in
Qualitative/Quantitative Remote Evaluation," to the book,
User-Centered Design Stories. She holds a BA in Sociology and
Psychology from Denver University and a Masters in Education from
Catholic University in Washington D.C.
For more information about Keynote's Customer Experience/UX
products and services, please visit:
For more information about the BMA Annual Conference visit:
Keynote Systems (Nasdaq:KEYN) is the global leader in test &
measurement solutions that improve mobile communications and online
business performance. As an independent and trusted third-party,
Keynote provides IT and marketing executives with an unbiased view
into their Internet services from around the world. For over a decade,
we have been providing measurement data and testing capabilities that
allow companies to understand and improve their customer's online and
mobile experience. Keynote has four test and measurement businesses:
Web performance, mobile quality, streaming & VoIP, and customer
experience/UX. In addition, our industry analysis group called Keynote
Competitive Research publishes proprietary studies measuring customer
experience and service levels across a wide range of industries.
Known as The Mobile and Internet Performance Authority(TM),
Keynote has a market-leading infrastructure of 2,400 measurement
computers and mobile devices in over 240 locations around the world.
Keynote also maintains one of the most representative panels of online
users consisting of 160,000 consumers. Our on-demand, hassle-free
infrastructure allows businesses to access services they need, when
they need them to pinpoint and fix mobile quality and Internet
problems before they impact customers.
We help over 2,600 corporate customers become "the best of the
best" by helping them improve online business performance and mobile
communications quality. Our customers represent top Internet and
mobile companies including American Express, BP, Caterpillar, Dell,
Disney, eBay, ESPN Mobile, E*TRADE, Expedia, FedEx, Microsoft,
SonyEricsson, Sprint, T-Mobile, Verizon and Vodafone.
Keynote Systems, Inc. is headquartered in San Mateo, California
and can be reached at www.keynote.com or by phone in the U.S. at (650)
Keynote, The Internet Performance Authority and Perspective are
registered trademarks and The Mobile and Internet Performance
Authority and True Experience are trademarks of Keynote Systems, Inc.
Other trademarks are the property of their respective owners. (C) 2007
Keynote Systems, Inc.
SOURCE: Keynote Systems
Keynote Systems, Inc.
Dan Berkowitz, 650-403-3305