-- MemberDirect Uses Keynote On-Demand Mobile Monitoring Service to Optimize Mobile SMS Services Including Common Short Codes
SAN MATEO, Calif.--(BUSINESS WIRE)--Apr. 1, 2009--
Keynote® Systems (Nasdaq: KEYN), the global leader in on-demand
mobile and Internet test & measurement solutions for
continuously improving the online
experience, announced today that Central 1 Credit Union (Central 1),
has selected Keynote
Transaction Perspective® and Mobile
Application Perspective (MAP) to monitor and optimize critical
online services provided to customers of MemberDirect®, Central 1’s
hosted online banking services used by financial institutions across
Transaction Perspective is Keynote’s flagship on-demand service that
delivers unparalleled accuracy and visibility into end user experience
with real Internet Explorer browser measurements. Keynote’s
first-of-its-kind Common Short Code (CSC) monitoring service – which
taps into the power of MAP to capture CSC metrics – was created to meet
the growing industry demand for a solution offering increased visibility
into the performance, availability and delivery of text messages sent
“We needed end user perspective monitoring to enable us to ensure the
best possible end user experience with our services across Canada,”
explained Dan Killey, manager of MemberDirect operations.
Central 1 leverages Transaction Perspective to monitor and optimize
performance of MemberDirect Services, its hosted online banking solution
used by financial institutions for businesses and consumers. It employs
Mobile Application Perspective in a similar manner for its Short Message
Service (SMS), which allows end users to text their financial
institution to obtain their balance and recent transactions.
MemberDirect Services use both of these Keynote solutions during QA
testing to optimize performance for new products as well as test
performance after an upgrade and on an ongoing basis to proactively
maintain high quality for its live services.
“We selected Keynote for several reasons,” Killey explained. “Keynote
offered the most cost-effective solutions on the market. Keynote’s
results better represent what end users experience because the
performance and availability tests use Internet Explorer, rather than
the browser simulation that competitors employ. The ISPs that Keynote
tests better reflect Canadian usage patterns. Keynote furnishes an
application programming interface that makes it easy for us to pull its
data into our internal reporting and monitoring systems. And as gravy,
Keynote was the only vendor that offered SMS monitoring at the time we
made our decision.”
“We’re pleased to be helping Central 1 test and optimize the performance
of its MemberDirect hosted banking Web sites and SMS services,” said Vik
Chaudhary, vice president of product management and corporate
development at Keynote. “By using Transaction Perspective for site
performance monitoring and Mobile Application Perspective for SMS
performance monitoring, Central 1 can be confident that the end user
experience will be world-class.”
About Central 1 Credit Union
Central 1 Credit Union is the central banking facility and trade
association for its over 300 member credit unions in addition to several
banks and trust companies in B.C. and Ontario. As the “umbrella
organization”, Central 1 represents a consumer-oriented, full-service
retail financial system that serves 2.8 million members and holds more
than $60 billion in assets. Central 1 has more than $7.5 billion in
assets. From offices in Vancouver, B.C., and Mississauga, Ont., nearly
500 employees provide a wide range of services to credit unions,
including payments settlement, liquidity management, Internet and trade
Keynote Systems (Nasdaq “KEYN”) is the global leader in on-demand test &
measurement solutions for continuously improving the online experience.
For over a decade, Keynote has been providing measurement data and
testing capabilities that allow companies to understand and improve
their customers’ online and mobile experience. Keynote has four test and
measurement businesses: Web performance, mobile quality, streaming &
VoIP, and customer experience/UX.
Known as The Mobile and Internet Performance Authority™, Keynote has a
market-leading infrastructure of 2,600 measurement computers and mobile
devices in over 240 locations around the world. Keynote’s 2,800
customers represent top Internet and mobile companies including American
Express, Dell, Disney, eBay, E*TRADE, Expedia, Microsoft, SonyEricsson,
Sprint, T-Mobile, Verizon, Vodafone and YouTube.
Keynote Systems, Inc. is headquartered in San Mateo, California and can
be reached at www.keynote.com
or by phone in the U.S. at 1-800-KEYNOTE.
Keynote, The Internet Performance Authority, Perspective and
WebEffective are registered trademarks and The Mobile and Internet
Performance Authority and True Experience are trademarks of Keynote
Systems, Inc. MemberDirect is a registered trademark of Central 1 Credit
Union. Other trademarks are the property of their respective owners. ©
2009 Keynote Systems, Inc.
Source: Keynote Systems, Inc.
Keynote Systems, Inc.
Dan Berkowitz, 650-403-3305