-- August 20th 2:00 PM ET Webinar to Disclose Steps Retailers Must Take to Ensure Optimal Performance of Connected and Mobile Web Sites
-- Retailers Must Rely on Successful Online Holiday Sales to Soften Effects of 2009 Recession
SAN MATEO, Calif., Aug 12, 2009 (BUSINESS WIRE) -- Keynote Systems (Nasdaq:KEYN), the global leader in on-demand
mobile and Internet test & measurement solutions for
the online experience, and RIS (Retail Info Systems) News, a leading
retail publication devoted to providing business and technology insights
to retailers, today announced a FREE webinar for retailers entitled, "Holiday
Primer - Prepare Your Online Channel to Maximize Profits," to be
held on Thursday, August 20th from 2:00 p.m. to 3:00 p.m. ET.
The webinar is being held at the precise moment retailers move into high
gear to prepare their online channels for the upcoming 2009 holiday
shopping season. While retail brick and mortar store sales have trended
down in the past year, online sales are holding steady while site
volumes increase. This holiday season is the most anticipated in a
decade, making it vital that retailers not miss this opportunity to
In this highly
informative webinar, Steve Rowen, managing partner at Retail Systems
Research and Paul Kohler, product marketing manager at Keynote will
be joined by Phil Kenney, vice president of information systems at Hot
Topic, one of the country's fastest growing retailers. The event will be
moderated by Joseph Skorupa, group editor-in-chief at RIS News. The
panelists will share knowledge and experience regarding the critical
steps retailers must take to ensure their Web site applications,
transactions and pages are equipped to attract and retain peak load
during the end of year holiday shopping season. Retailers attending the
free webinar will learn the details about today's leading edge tools
that empower Web and mobile channels to ensure maximum productivity and
profitability across the retail enterprise.
"Last year's holiday season dropped a big chunk of anthracite into the
stockings of most retailers. Fortunately, economic indicators have
improved since then. Or have they?" said Joseph Skorupa. "The buzz I
hear from retailers is the 2009 holiday season is one of the most
anticipated and uncertain sales cycles they have faced in decades. As a
result, they want to know if growth will return with Santa or if it will
skip Christmas and arrive after the New Year in 2010? By attending this joint
RIS/Keynote Systems webinar retailers will hear first-hand how to
prepare their online channels for maximum success this holiday season.
This is a not to be missed free event!"
Despite the recession, Web traffic has increased this year as people
flock to the Web to comparison-shop for the best online deals and to
save money at the gas pump. And while industry analysts' end of year
predictions for 2009 online shopping varies, there is little doubt that
optimizing a site for the best possible end user experience separates
winners from losers each and every online holiday shopping season. Web
sites cannot sit on past laurels. Based upon numerous studies, it is
clear that when consumers have a bad online shopping experience they
frequently don't return to the site and any trust built up lays wasted.
"Every year popular and leading retail sites take unexpected performance
tumbles when they struggle to respond to the surge in site visitors
during the holiday shopping season," said Paul Kohler. "If you're
responsible for online sales this year, be sure your team has the best
practices and tools for getting your Web site ready. Keynote's holiday
primer webinar will draw on Keynote's years of experience helping
companies optimize their site performance during peak traffic periods."
To register for the Keynote/RIS News webinar please view: http://www.keynote.com/retailer/
Keynote Systems (Nasdaq "KEYN") is the global leader in on-demand test &
measurement solutions for continuously improving the online experience.
For over a decade, Keynote has been providing measurement data and
testing capabilities that allow companies to understand and improve
their customers' online and mobile experience. Keynote has four test and
measurement businesses: Web performance, mobile quality, streaming &
VoIP, and customer experience/UX.
Known as The Mobile and Internet Performance Authority(TM), Keynote has a
market-leading infrastructure of over 3,000 measurement computers and
mobile devices in over 240 locations around the world. Keynote's 2,800
customers represent top Internet and mobile companies including American
Express, Dell, Disney, eBay, E*TRADE, Expedia, Microsoft, SonyEricsson,
Sprint, T-Mobile, Verizon, Vodafone and YouTube.
Keynote Systems, Inc. is headquartered in San Mateo, California and can
be reached at www.keynote.com
or by phone in the U.S. at 1-800-KEYNOTE.
Keynote(R), DataPulse(R), CustomerScope(R), Keynote CE Rankings(R), Keynote
Customer Experience Rankings(R), Perspective(R), Keynote Red Alert(R), Keynote
Traffic Perspective(R), Keynote WebEffective(R), The Internet Performance
Authority(R), MyKeynote(R) , SIGOS(R), SITE(R), Keynote(TM), The Mobile & Internet
Performance Authority(TM) and Keynote FlexUse(TM) are trademarks or registered
trademarks of Keynote Systems, Inc. in the United States and/or other
countries. All other trademarks are the property of their respective
owners. © 2009 Keynote Systems, Inc.
SOURCE: Keynote Systems, Inc.
Keynote Systems, Inc.
Dan Berkowitz, 650-403-3305