Investor Relations: News
| Keynote Systems' Mobile Monitoring Solution Selected by Voxiva, a Leading Provider of Mobile Health Solutions, as Technology Partner for the Text4baby Campaign |
| Text4baby is a Mobile Information Service Designed to Reduce Infant Mortality Made Possible through a Broad Public-Private Partnership -- Keynote Mobile Application Perspective (MAP) over Air enables Voxiva to Monitor SMS -based Global Healthcare Services -- Voxiva Also Using Keynote MAP over Air to Monitor Text4baby, the First Ever National Free-to-End-Users Mobile-Health Solution in the U.S., Launched on February 4, 2010 -- Founding Partners for Text4Baby Include the National Healthy Mothers, Healthy Babies Coalition, Johnson & Johnson, Voxiva, the CTIA Wireless Foundation, Grey HealthCare Group, the White House Office of Science and Technology Policy and the Department of Health and Human Services SAN MATEO, Calif., Feb 04, 2010 (BUSINESS WIRE) -- Keynote Systems (Nasdaq:KEYN), the global leader in on-demand mobile and Internet test & measurement solutions for continuously improving the online experience, today announced that Voxiva, Inc., which develops and markets global mobile health solutions for the healthcare industry, has selected Keynote Mobile Application Perspective(R) over Air (MAP over Air) to monitor the performance of its SMS-based healthcare services. "We selected MAP over Air because it's the only service of its kind that monitors SMS services from an end user's perspective," said Grant Elliott, chief operations officer of Voxiva. "We use MAP over Air to monitor our services and detect problems before our users do. MAP over Air helps us identify whether a problem is with our own application, with the SMS aggregator or with a specific carrier. MAP over Air acts like an independent policeman, allowing us to better manage our suppliers and hence our service." Keynote's first-of-its-kind SMS monitoring service was created to meet growing industry demand for a solution that offers increased visibility into the performance, availability and delivery of messages sent via Common Short Codes (text messaging). Voxiva's mobile health solutions allow healthcare organizations to engage consumers in managing their health and living healthier lives. On February 4, 2010, Voxiva launched text4baby, a free mobile information service designed to reduce infant mortality and promote healthy birth outcomes among underserved populations in the United States. Text4baby provides women free SMS text messages each week that focus on topics critical to maternal and child health. Keynote MAP over Air is monitoring the performance of this service as well. Said Elliott, "As we roll out text4baby, we can't afford to have people unable to access our service due to problems with the SMS infrastructure. Keynote MAP over Air will help us keep our service operating effectively." Text4baby is made possible through a broad public-private partnership. Founding partners include the National Healthy Mothers, Healthy Babies Coalition, Johnson & Johnson, Voxiva, the CTIA Wireless Foundation, and Grey HealthCare Group. U.S. government partners include the White House Office of Science and Technology Policy and the Department of Health and Human Services. Johnson & Johnson is the Founding Sponsor, and Premier Sponsors include WellPoint, Pfizer and CareFirst BlueCross BlueShield. The mobile health platform is provided by Voxiva and free messaging services are generously provided by participating wireless service providers. Implementation partners include BabyCenter, Danya International, Syniverse, Keynote Systems and The George Washington University. "We're pleased to help Voxiva optimize the performance and availability of its SMS solutions in this very worthy program," said Anshu Agarwal, vice president of marketing at Keynote. About Voxiva Voxiva provides a range of solutions that support and engage consumers in managing their health and living healthier lives. The company's unique patented technology platform incorporates a full range of technology access channels, including SMS (text messaging), interactive voice, smart phone applications, Web and email to offer a much broader reach than single-technology solutions. Founded in 2001, Voxiva has nearly a decade's worth of experience rapidly implementing mobile health services in a scalable, reliable and secure manner though a Web-based SaaS (Software as a Service) platform. Headquartered in Washington, DC, Voxiva has more than 160 employees and operates in 13 countries around the world, including the U.S., Canada, Mexico, India, Peru, Argentina, Colombia, Panama, Kenya, Nigeria, Rwanda, Tanzania and Zambia. About Keynote Keynote Systems (NASDAQ: "KEYN") is the global leader in on-demand test & measurement solutions for continuously improving the online experience. For over a decade, Keynote has been providing measurement data and testing capabilities that allow companies to understand and improve their customers' online and mobile experience. Keynote has four test and measurement businesses: Web performance, mobile quality, streaming & VoIP, and customer experience/UX. Known as The Mobile and Internet Performance Authority(TM), Keynote has a market-leading infrastructure of over 3,000 measurement computers and mobile devices in over 240 locations around the world. Keynote's 2,800 customers represent top Internet and mobile companies including American Express, Disney, eBay, E*TRADE, Expedia, Microsoft, SonyEricsson, Sprint, T-Mobile, Verizon, Vodafone and YouTube. Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at www.keynote.com or by phone in the U.S. at 1-800-KEYNOTE. About Text4baby Text4baby is a free mobile information service designed to promote maternal and child health. An educational program of the National Healthy Mothers, Healthy Babies Coalition (HMHB), text4baby provides pregnant women and new moms with information that they need to take care of their health and give their babies the best possible start in life. Women who sign up for the service by texting BABY to 511411(or BEBE for Spanish) will receive free SMS text messages each week, timed to their due date or baby's date of birth. Text4baby is made possible through a broad, public-private partnership that includes government and tribal agencies, corporations, academic institutions, professional associations and non-profit organizations. Founding partners include the National Healthy Mothers, Healthy Babies Coalition, Johnson & Johnson, Voxiva, the CTIA Wireless Foundation, and Grey HealthCare Group. U.S. government partners include the White House Office of Science and Technology Policy and the Department of Health and Human Services. Johnson & Johnson is the Founding Sponsor, and Premier Sponsors include WellPoint, Pfizer and CareFirst BlueCross BlueShield. The mobile health platform is provided by Voxiva and free messaging services are generously provided by participating wireless service providers. Implementation partners include BabyCenter, Danya International, Syniverse, Keynote Systems and The George Washington University. Keynote(R), DataPulse(R), CustomerScope(R), Keynote CE Rankings(R), Keynote Customer Experience Rankings(R), Perspective(R), Keynote Red Alert(R), Keynote Traffic Perspective(R), Keynote WebEffective(R), The Internet Performance Authority(R), MyKeynote(R) , SIGOS(R), SITE(R), Keynote(TM), The Mobile & Internet Performance Authority(TM), Screen Sensing Technology and Keynote FlexUse(TM) are trademarks or registered trademarks of Keynote Systems, Inc. in the United States and/or other countries. All other trademarks are the property of their respective owners. © 2010 Keynote Systems, Inc. SOURCE: Keynote Systems, Inc.
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