-- Accurate, Reality-based Load Testing Appears to Make a Big Difference
in Dealing with Onslaught of Online Holiday Shoppers
-- Best Buy, Charming Shoppes, Crate & Barrel, Eddie Bauer,
Godiva, Home Depot, Juicy Couture, Karmaloop, Kmart, Kohl's, Neiman
Marcus, Saks, Sears, Swiss Colony, Wal-Mart Delivered Optimal
Performance Throughout the 2010 Holiday Season
SAN MATEO, Calif., Jan 12, 2011 (BUSINESS WIRE) --
Competitive Research, the industry analysis group of Keynote
Systems (Nasdaq:KEYN), today announced the results of an in-depth
examination of site performance data of leading retailers during the
2010 online holiday shopping season and the data clearly underscores the
value of accurate and reality-based website
load testing. Best Buy, Charming Shoppes, Crate & Barrel, Eddie
Bauer, Godiva, Home Depot, Juicy Couture, Karmaloop, Kmart, Kohl's,
Neiman Marcus, Saks, Sears, Swiss Colony and Wal-Mart all delivered fast
and consistent Web performance on Black Friday, Cyber Monday and
throughout the 2010 online holiday shopping season. The sites all
experienced site latency and page delivery speed well within their
average performance range on Keynote performance indices, which is quite
an achievement considering the customer onslaught.
"A recurring theme with Keynote's retail customers last year was the
high hopes for an end to frugality fatigue and a real rebound in
consumer confidence during the 2010 online holiday shopping season,"
said Donald Foss, website performance expert at Keynote. "Best of breed
retailers understand that customer usage on Black Friday, Cyber Monday
and throughout the holiday season is different from any other time of
the year. The sites we examined that delivered consistently fast
performance load tested differently in 2010. They tested earlier and
more frequently. The end result was that websites with the best
performance speed and reliability contributed to and benefited the most
from 2010's significant increase in online holiday traffic and sales,
with more items in the shopping cart and higher revenue per customer. I
believe excellent site performance can be strongly correlated with
accurate and reality-based website
Keynote(R) Systems (NASDAQ:KEYN) is the global leader in Internet and
mobile cloud monitoring. We provide companies with solutions for
continuously improving the online experience. Founded in 1995, Keynote
delivers testing, monitoring and measurement products and services for
any enterprise including online portals, e-commerce sites, B2B sites,
mobile operators and mobile infrastructure providers. Keynote products
and services help companies improve customer experience in four areas:
Web performance, mobile quality, streaming and real user experience
Known as The Mobile and Internet Performance Authority(TM), Keynote has a
market-leading on-demand infrastructure of over 3,000 measurement
computers and mobile devices in over 275 locations around the world.
Keynote's 2,800 customers represent top Internet and mobile companies
including American Express, AT&T, Disney, eBay, E*TRADE, Expedia,
Google, Microsoft, SonyEricsson, T-Mobile and Vodafone.
Keynote Systems, Inc. is headquartered in San Mateo, California and can
be reached at www.keynote.com
or by phone in the U.S. at 1-800-KEYNOTE.
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are trademarks or registered trademarks of Keynote Systems, Inc. in the
United States and/or other countries. All other trademarks are the
property of their respective owners. © 2011 Keynote Systems, Inc.
SOURCE: Keynote Systems, Inc.
Keynote Systems, Inc.
Daniel C. Berkowitz, 650-403-3305