Researchers finally able to focus on user experience across "three
screens" -- desktop, mobile and tablet with one platform as
WebEffective launches support for iPad and Android, complementing
Keynote's existing iPhone study capabilities
WebEffective now fully leverages the larger iPad screen size, while
overcoming iOS challenges in presenting multiple windows simultaneously
SAN MATEO, Calif., Apr 12, 2012 (BUSINESS WIRE) --Keynote(R)
Systems (NASDAQ:KEYN), the global
leader in Internet and mobile cloud testing & monitoring, today
announced that WebEffective(R),
Keynote's SaaS-based customer experience management platform for
conducting large scale task-based user experience research, now offers
iPad and Android smartphone support, to complement existing support for
the iPhone. WebEffective combines market research, usability labs and
Web analytics providing usable data from virtually any website and
supports large user samples to provide reliable information on their
attitudes and behavior. It is the leading user experience research tool
for any online business or market research company, providing valuable
insight about customers' online behavior and attitudes to build a more
effective Web presence.
The WebEffective iPad platform is now engineered to provide a task-based
study experience that is intuitive and familiar to an iPad user. Users
are free to scroll and rotate, and interact just like any other tablet
application without losing the familiar Keynote task bar reminding them
of the current task they are attempting to complete. Prior to this
innovation, study respondents were asked to switch between browser
screens, leading to unacceptable levels of study abandonment.
"One of the biggest advantages of using Keynote is that it has a robust
back-end, strongly engineered and efficient," says John Michael Flowers
from eBay's research team. "Testing of multiple variants (A/B testing)
provides different experiences for different groups. Side by side
comparisons are easy with Keynote."
"We found quite a few of our customers had tested and optimized their
websites for desktop and smartphone users, but then realized they had a
blind spot when it came to the iPad," says Vik Chaudhary, VP of product
management and corporate development at Keynote Systems. "As the need
for awareness on 'three screens' (desktop, mobile, tablet) has grown, so
has interest in closing that gap, performing usability studies on the
market-share leading iPad. While optimizing for the iPad, we've also
taken this opportunity to ensure the very best experience on Android
phones as well. Providing specific support for the Safari browser on the
iPad helps lead to more completed studies."
The Pew Research Center recently reported that 19 percent of U.S. adults
own a tablet computer and that between 65 percent and 75 percent of
those tablets are iPads. With the rapid consumer adoption of tablets, it
is critical for online businesses to strengthen their tablet strategies
and improve the usability of their websites on the mobile devices.
Internet Retailer's March survey showed that 63.3 percent of merchants
are already considering redesigning their websites to render better on
the iPad and other tablet devices. Usability, speed and reliability are
key pain points for mobile consumers.
Now in its eighth generation, WebEffective
is the world's leading platform for running online, remote, and
un-moderated user research in up to twenty eight languages. Whether run
as a turn-key engagement or licensed for unlimited in-house use by
usability teams, WebEffective allows leading brands to cost effectively
test prototypes, screenshots, wireframes or live sites via mobile, Web
and now tablets.
Key uses for WebEffective include:
Competitive Research - Benchmark/analysis of competitors' websites
using core customer experience metrics.
Customer Acquisition - Online customer journey research tracks and
analyzes how customers find you.
Website assessment - Measure the effectiveness of your Website against
a core set of success factors.
Prototype (A/B) Testing - Ensure new website designs are clear, easy
to use and meet users' expectations.
About Keynote Systems
Systems, Inc., (NASDAQ:KEYN) is the global leader in Internet
and mobile cloud testing & monitoring. Keynote maintains the
world's largest on-demand performance monitoring and testing
infrastructure for Web and mobile sites comprised of over 4,000
measurement computers and mobile devices in over 275 locations around
the world that enable companies to continuously improve the online and
mobile experience. Known as 'The Mobile and Internet Performance
Authority(TM), Keynote offers three market-leading product platforms:
Perspective(R) provides on-demand performance monitoring for
enterprise Web and mobile sites including online portals, e-commerce
sites and B2B sites. Over 2,000 customers rely on Keynote Perspective
services to know precisely how their websites, content, and applications
perform on actual browsers, networks, and mobile devices.
DeviceAnywhere is an enterprise-class, cloud-based, mobile
application lifecycle management (ALM) testing & quality assurance
platform. It is used by over 1,000 mobile developers and enterprises to
deliver mobile applications, content and services faster while reducing
downtime and testing costs.
SIGOS offers active end-to-end Quality of Service (QoS) testing
and monitoring solutions for mobile, fixed and VoIP communications. Its
SITE and Global Roamer products are used by over 200 network operators,
content providers, carriers and regulators in over 100 countries
Keynote's 4,000 customers represent top Internet and mobile companies
and include American Express, AT&T, Disney, eBay, E*TRADE, Expedia,
Google, Microsoft, SonyEricsson, T-Mobile and Vodafone. Keynote Systems
is headquartered in San Mateo, California and can be reached at http://www.keynote.com/
or by phone in the U.S. at 1-800-KEYNOTE.
Keynote(R), DataPulse(R), CustomerScope(R), Keynote CE Rankings(R), Keynote
Customer Experience Rankings(R), Perspective(R), Keynote Red Alert(R), Keynote
Traffic Perspective(R), Keynote WebEffective(R), The Internet Performance
Authority(R), MyKeynote(R) , SIGOS(R), SITE(R), Keynote(TM), The Mobile & Internet
Performance Authority(TM) and Keynote FlexUse(TM) are trademarks or registered
trademarks of Keynote Systems, Inc. in the United States and/or other
countries. All other trademarks are the property of their respective
owners. (C) 2012 Keynote Systems, Inc.
SOURCE: Keynote Systems, Inc.
Ronjini Mukhopadhyay, +1-949-295-9779